Exploring Ways In Which Greenwearfair Can Improve Their Digital Marketing

The Covid-19 pandemic, including Indonesia, has an impact on economic instability and one of the affected is Micro, Small Medium Enterprises (MSMEs) in fashion sector, which then demands MSME actors sector Indonesia to be creative marketing their products or services through digital marketing. . This study aims identify things that need improved Greenwearfair reach quite a number customers using marketing, determine how effectively use describe SMEs improve qualitative research uses literature approach. data collection technique used this documentation form photos activities carried out by also previous journals published 2020-2022 analyzed obtained from Google Scholar Science. Direct. analysis with deductive findings indicate marketed its social media, namely Instagram TikTok. However, must consistent posting information about products, both consistency time quality postings. We recommend make post content more interesting making video testimonials influencers so target audience interested buying products.